Privacy Policy
Last updated: August 2026
The Little Cherry Tree Company takes your privacy seriously and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, use our services, or enquire about training through the Sleep Space Training Academy (SSTA).
For the purposes of UK data protection law, The Little Cherry Tree Company is responsible for the personal information described in this policy.
1. Information We May Collect
Depending on how you interact with us, we may collect information including:
- Your name
- Email address
- Telephone number
- Information you provide through website contact or enquiry forms
- Information you provide when enquiring about or enrolling on a course
- Information you provide when subscribing to emails or updates
- Information provided as part of a sleep consultation or support service
- Relevant information about your child where this is necessary to provide sleep support
- Correspondence between you and The Little Cherry Tree Company or Sleep Space Training Academy
- Technical information generated when you use our website, where applicable
We will only ask for information that is reasonably necessary for the service, enquiry or communication concerned.
2. How We Use Your Information
We may use your personal information to:
- Respond to enquiries
- Provide information about our services or training programmes
- Deliver sleep consultations, support and other services you have requested
- Administer Sleep Space Training Academy enquiries, enrolments and student communications
- Process bookings and maintain appropriate business records
- Communicate with existing clients and students about the services they are receiving
- Send marketing emails, course information or updates where you have given consent or where otherwise permitted by law
- Manage and improve our website and services
- Meet our legal, regulatory, accounting and safeguarding obligations
We will not use your personal information for purposes that are incompatible with those described above without an appropriate lawful basis.
3. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful reason for using your personal information.
Depending on the circumstances, we may rely upon:
Contract – where we need your information to provide a service or training programme you have purchased or requested.
Legitimate interests – where using your information is reasonably necessary to operate and administer our business, respond to enquiries and provide our services, provided those interests do not override your rights.
Consent – for example, where you choose to receive certain marketing communications from us.
Legal obligation – where we are required to keep or disclose information to comply with the law.
Where we rely upon consent, you can withdraw that consent at any time.
4. Information About Children
As part of The Little Cherry Tree Company’s sleep support services, parents or carers may provide information about their child.
We only use this information where it is relevant to providing the requested service, supporting the family appropriately, maintaining necessary records, or meeting legal or safeguarding responsibilities.
Parents and carers should only provide information that is relevant to the support being requested.
We recognise that information concerning children requires particular care and will handle it appropriately.
5. Sleep Space Training Academy
Sleep Space Training Academy is part of The Little Cherry Tree Company’s activities.
If you enquire about SSTA or its training programmes, we may collect information including your name, contact details, professional background, course interests and any questions or information you choose to provide.
We use this information to respond to your enquiry, provide course information and, where applicable, administer your enrolment and training.
If you separately consent to receive marketing communications, we may also contact you about relevant SSTA courses, opportunities and updates.
6. Email Marketing
You may choose to subscribe to receive emails, information or updates from us.
Where marketing communications are based on your consent, you can unsubscribe at any time by using the unsubscribe link within our marketing emails or by contacting us.
Unsubscribing from marketing will not prevent us from sending essential communications relating to a service, booking or course you are currently receiving.
We may use an email marketing platform to manage subscriptions and communications. Where we use an external provider, personal information is shared only as necessary for that purpose and subject to appropriate data protection arrangements.
7. Sharing Your Information
We do not sell your personal information.
We may use trusted third-party service providers to help operate our business, website and communications. These may include providers of:
- Website hosting and maintenance
- Email and communication services
- Email marketing systems
- Booking, payment or administration systems
- Professional services such as accounting or legal support
These organisations should only receive the information necessary to provide their service and are expected to handle personal information appropriately.
We may also disclose information where required by law or where necessary to protect the safety or rights of an individual.
8. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where records must be retained for legal, tax, accounting, insurance, safeguarding or professional purposes.
Different types of information may therefore be retained for different periods.
Where information is no longer required, it will be securely deleted or disposed of where reasonably practicable.
9. Keeping Your Information Secure
We take reasonable steps to protect the personal information we hold from loss, misuse, unauthorised access, disclosure or alteration.
However, no internet-based system can be guaranteed to be completely secure.
10. Cookies and Website Information
Our website may use cookies or similar technologies that are necessary for the website to function correctly.
Additional cookies or analytics technologies may also be used depending on the services and tools configured on the website.
Where required, visitors will be provided with information and choices regarding non-essential cookies.
We periodically review the technologies used on our website and will update our privacy information where appropriate.
11. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including the right to:
- Ask for access to personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete personal information in certain circumstances
- Ask us to restrict how information is used in certain circumstances
- Object to certain uses of your information
- Request transfer of certain information where applicable
- Withdraw consent where processing is based on consent
Not every right applies in every circumstance.
If you would like to exercise one of these rights, please contact us using the details below.
You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
12. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
The Little Cherry Tree Company
Sleep Space Training Academy
Email: Thelittlecherrytreecompany@gmail.com or Sleepspacetrainingacademy@gmail.com
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, legal requirements or the way we process personal information.
The latest version will be published on this website with the date it was last updated.